Product Design
From brief to shipped product. Interfaces for hundreds of thousands of musicians at 22, art direction on Marks & Spencer's £150 million e-commerce reinvention in London.
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Services
How I can
help you
Creative by training, developer since childhood. I take on direction, design and code in one engagement, from Stockholm or remote.
UX Strategy
Research that kills bad assumptions early. A marketplace I ran as CTO pivoted to SaaS because we found the problem worth solving before we designed anything.
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Creative & Tech Strategy
Business strategy and production code in the same head. Board member through an IPO, hands on the keyboard the whole way.
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LLM & AI Integration
Two years of AI features that survive real users: agent teams, local models and products on top of frontier models. Useful first, clever second.
Frontend & Full-Stack
From component to deploy. Built the launch site for a $5.55B legal AI platform last year. I write the code I architect.
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Team Leadership
Fourth employee to IPO with an 11-person team I hired and led. High trust, low ego and zero theater.
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