Overview
Aegis began as an idea between Rawan and me at Intravisory: car insurance owned by the customers themselves. You pay for the miles you drive and get rewarded for driving safely instead of penalised for accidents. We built the concept, secured funding and brought in Yuugen Studios to build it. As CTO and creative lead I owned the product, from the first concept through architecture and design direction to launch.
My Role
Scope
Process
I led product strategy and design direction, and Yuugen Studios did the development. The app is built in Flutter on a Node.js backend made to handle live data from thousands of connected devices, built for security and scale.
Decisions
Price by distance
A plug-in telematics device tracks real distances, so the price is clear and follows how you drive.
Reward safe driving
Drivers earn rewards for good habits and can compete with themselves or others, instead of being penalised for accidents.
One question for every decision
Does this make insurance feel less like insurance?
Outcome
Aegis launched as one of the first customer-owned car insurance platforms in Sweden. Quotes take seconds and driving is tracked live. We took it from a napkin sketch to a live product.
Insurance, rethought
Even insurance can feel like a product people choose.
I turn rules, data and infrastructure into an offer that feels simple and fair to the customer.