Aegis

Overview

Aegis started as an idea between me and Rawan at Intravisory: what if car insurance was owned by the customers themselves? Fair pricing based on the miles you actually drive. Rewards for safe driving instead of penalties for accidents. We built the concept, secured funding and partnered with Yuugen Studios to bring it to life. As CTO and creative lead, I was responsible for the full product vision, from initial concept through architecture, design direction and launch.

Process

We built the brief from scratch: a mobile app in Flutter that connects to a plug-in telematics device, tracking real distances and offering transparent, dynamic pricing. I led the product strategy and design direction while Yuugen Studios handled development execution. We added gamification, letting users compete against themselves or others and earn rewards for good driving habits. The backend in Node.js was architected for real-time data processing from thousands of connected devices, built for security and scale. Every decision was filtered through one question: does this make insurance feel less like insurance?

Outcome

Aegis launched as Sweden's first customer-owned car insurance platform. Quotes in seconds, real-time driving tracking and a gamification layer that outperformed industry benchmarks on engagement. The product showed that even the most disliked consumer categories can be rethought when you start from the customer's perspective. A concept we took from napkin sketch to live product.