Alex Kerber — Stockholm
CTO / Creative
I design and build digital products that people actually care about. 20+ years of making the complex feel simple.
Available for projects
About
The CTO who
actually designs
Self-taught developer since childhood, formally trained designer at Berghs School of Communication. That combination has defined my career: I think in systems, I care about pixels and I ship the thing myself.
Over 20 years at the intersection of creative direction and technical execution. CTO at Nova Circle and Yaytrade (zero to IPO), Creative Technologist at Marks & Spencer, UX & UI Lead at DICE/EA Games. From startups to global enterprises, I've built the products, led the teams and set the technical direction.
Currently building AI-native experiences. Into typography, architecture, music and the space where technology becomes invisible.
Years
Projects
Countries
Selected Work
Work that
speaks for itself
Reason Studios
Music Software Legends
StayAt
Apartment Hotels, Digitized
Legora
Repositioning Legal AI for Global Scale
Nova Circle
Recommendations You Trust
Yaytrade / Refine Group
Circular Fashion at Scale
Experience
The long
game
StarDust Meet
Nova Circle
Intravisory
Yaytrade / Refine Group
Nectima
Under (Sunny at Sea)
Marks & Spencer
Saturate
Alex Kerber
DICE (EA)
Lowe Brindfors (MullenLowe)
Starring
Spray
Propellerhead Software
Berghs School of Communication
Services
How I can
help you
Product Design
From blank canvas to shipped product. I design experiences that users remember and businesses measure.
UX Strategy
Research that kills bad assumptions early. I find the problem worth solving before anything gets designed.
Creative & Tech Strategy
I work across business strategy and production code. I speak both languages fluently.
LLM & AI Integration
LLM features that survive contact with real users. Useful first, clever second.
Frontend & Full-Stack
Modern web development from component to deploy. I write the code I architect.
Team Leadership
I build teams that ship. High trust, low ego and zero theater.