Alex Kerber — Stockholm
CTO / Creative
I design and build digital products that people actually care about. 20+ years of making the complex feel simple.
Available for projects
About
The CTO who
actually designs
Self-taught developer since childhood, formally trained designer at Berghs School of Communication. That combination has defined my career: I think in systems, I care about pixels and I ship the thing myself.
Over 20 years at the intersection of creative direction and technical execution. CTO at Nova Circle and Yaytrade (zero to IPO), Creative Technologist at Marks & Spencer, UX & UI Lead at DICE/EA Games. From startups to global enterprises, I've built the products, led the teams and set the technical direction.
Currently building AI-native experiences. Into typography, architecture, music and the space where technology becomes invisible.
Years
Projects
Countries
Selected Work
Work that
speaks for itself
Yaytrade / Refine Group
Circular Fashion at Scale
Marks & Spencer
E-Commerce Reinvention
Nova Circle
Recommendations You Trust
Legora
Repositioning Legal AI for Global Scale
EA / DICE
Battlefield 3
Experience
The long
game
StarDust Meet
Nova Circle
Intravisory
Yaytrade / Refine Group
Nectima
Under (Sunny at Sea)
Marks & Spencer
Saturate
Alex Kerber
DICE (EA)
Lowe Brindfors (MullenLowe)
Starring
Spray
Propellerhead Software
Berghs School of Communication
Services
How I can
help you
Product Design
From blank canvas to shipped product. I design experiences that users remember and businesses measure.
UX Strategy
Research that kills bad assumptions early. I find the problem worth solving before anything gets designed.
Creative & Tech Strategy
I work across business strategy and production code. I speak both languages fluently.
LLM & AI Integration
LLM features that survive contact with real users. Useful first, clever second.
Frontend & Full-Stack
Modern web development from component to deploy. I write the code I architect.
Team Leadership
I build teams that ship. High trust, low ego and zero theater.