Alex Kerber — Stockholm
CTO / Creative
Creative by training, developer since childhood. Over 20 years of shipping the design and the code, the last two spent deep in AI and LLM products.
Available for projects
About
The CTO who
actually designs
Self-taught developer since childhood, formally trained designer at Berghs School of Communication. That combination has defined my career: I think in systems, I care about pixels and I ship the thing myself.
Over 20 years at the intersection of creative direction and technical execution. CTO at Nova Circle and Yaytrade (zero to IPO), Creative Technologist at Marks & Spencer, UX & UI Lead at DICE/EA Games. From startups to global enterprises, I've built the products, led the teams and set the technical direction.
The last two years have gone into AI and LLM products: agent teams, local models and features built on frontier models. The blog is where I write that down. Still into typography, architecture, music and the space where technology becomes invisible.
Years
Projects
Countries
Selected Work
Work that
speaks for itself
Legora
Repositioning Legal AI for Global Scale
Carnegie Fonder
Digital Investment Platform
Marks & Spencer
E-Commerce Reinvention
StayAt
Apartment Hotels, Digitized
Yaytrade / Refine Group
Circular Fashion at Scale
Aegis
Car Insurance. But Better.
EA / DICE
Battlefield 3
Nova Circle
Recommendations You Trust
Reason Studios
Music Software Legends
Experience
The long
game
Region Trade Bank (RTB)
StarDust Meet
Nova Circle
Intravisory
Yaytrade / Refine Group
Nectima
Under (Sunny at Sea)
Marks & Spencer
Saturate
Alex Kerber
DICE (EA)
Lowe Brindfors (MullenLowe)
Starring
Spray
Propellerhead Software
Berghs School of Communication
Services
How I can
help you
Product Design
From brief to shipped product. Interfaces for hundreds of thousands of musicians at 22, art direction on Marks & Spencer's £150 million e-commerce reinvention in London.
UX Strategy
Research that kills bad assumptions early. A marketplace I ran as CTO pivoted to SaaS because we found the problem worth solving before we designed anything.
Creative & Tech Strategy
Business strategy and production code in the same head. Board member through an IPO, hands on the keyboard the whole way.
LLM & AI Integration
Two years of AI features that survive real users: agent teams, local models and products on top of frontier models. Useful first, clever second.
Frontend & Full-Stack
From component to deploy. Built the launch site for a $5.55B legal AI platform last year. I write the code I architect.
Team Leadership
Fourth employee to IPO with an 11-person team I hired and led. High trust, low ego and zero theater.
From direction to delivery
One person for direction, design and code.
Creative by training, developer since childhood, two years deep in AI products. Bring the difficult brief or the stalled product and I turn it into work that ships.