Overview
Carnegie Fonder is a Nordic fund manager with customers from institutional investors to private wealth clients. In 2024 Carnegie's fund business managed about SEK 176 billion for more than 500,000 customers. The old platform buried fund information under financial jargon and dated UI. The task was to make investment data easy to read without dumbing it down.
My Role
Scope
Process
I led strategy, user research and UX design with the team at Limeloop, together with Carnegie's financial experts and Brand Union, who made the new brand profile. We designed and built every page, from the first UX sketches to delivery.
Decisions
Users and rules first
Every design decision rested on user needs and regulatory requirements, worked through with Carnegie's own experts.
One experience across the login
Most of the attention went to the link between the logged-in portal and the public site, so investors get the same experience on both sides.
Outcome
Carnegie's fund information is now easy to find and read, with one design across the public site and the customer portal.
Clarity for complex products
Dense information, easy to read.
I make regulated, data-heavy products clear and credible for the people who use them, with the substance left intact.