Alex Kerber logotype

Yaytrade

Client
Refine Group
Type
CTO / Product design
Year
2016

Overview

In 2016, Yaytrade was founded by David Knape and Jon Berglund with a mission to revolutionize the resale marketplace and promote circular consumption. I joined the startup as the fourth member and took on the role as CTO. By building a talented team, rebranding the company with Kurppa Hosk and developing an advanced design system, we set the stage for our success. Our innovative approach led to an IPO and a shift in focus to SaaS, eventually rebranding as Spherio Group and now Refine Group.

My contribution

  • Chief Technology Officer
  • Build team
  • Product strategy
  • User research
  • Product design
  • Development
  • Build and evolve Design System and align it with development
  • Report to stakeholders - OKR's/KPI's

The team

  • 1 × Design Lead
  • 3 × Product Owner
  • 2 × Front-end developers
  • 2 × Back-end devlopers
  • 1 × Sales team
  • 1 × Content team
Yaytrade image 1Yaytrade image 2

Process

As the CTO, I was responsible for assembling a diverse and skilled team that shared our vision of creating sustainable e-commerce solutions. With the right people in place, we collaborated with Kurppa Hosk to rebrand and refine Yaytrade's identity, ensuring our message resonated with our target audience. Working closely with a design lead, we developed a powerful and advanced design system that became the backbone of our platform. This robust design system laid the foundation for our expansion, allowing us to pivot into a SaaS company and build solutions at the intersection of tech, logistics and e-commerce.
Yaytrade image 3Yaytrade image 4Yaytrade image 5Yaytrade image 6Yaytrade image 8

Outcome

Yaytrade evolved into Refine Group, operating resale marketplaces and developing a leading SaaS platform for brands and companies to manage their sales of overstock, samples and second-hand items. Our goal to contribute to a better future through circular consumption became the driving force behind our success. After my resignation, Refine Group continued to grow and innovate, solidifying its position as a pioneer in sustainable e-commerce solutions.
Yaytrade image 7

Other projects

Need help with a project?

Book a meeting →
© Alex Kerber 2003 - 2025