Alex Kerber logotype

Apartment hotels platform

Client
StayAt
Type
Creative / Development
Year
2018

Overview

StayAt, once a leading apartment hotel chain in Sweden, sought to emphasize their innovative approach and cater to both B2B and B2C customers with a refreshed digital presence. I collaborated on this project during my time at Under, now rebranded as Sunny at Sea, while Odd Camp (formerly Kollegorna) handled the development.
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Process

Our team crafted a complete digital identity for StayAt, encompassing brand colors, typography, icons, way-finding systems for the hotels, and photographs for advertising purposes. We created a responsive website designed to address the distinct requirements of each audience segment. Additionally, we produced a presentation video with adaptations tailored for both business and guest sites. We prioritized simplicity and the optimization of user experience across all devices, and our partnership with Odd Camp ensured a smooth and effective development process.
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Outcome

The new digital presence for StayAt successfully demonstrated their market leadership and dedication to innovation by delivering a seamless, customized experience for users on mobile, tablet, or computer devices. The successful collaboration between Under and Kollegorna played a key role in the creation of a strong digital platform for StayAt.

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