Overview
StayAt ran apartment hotels in Stockholm, Malmö and Lund, about 700 units in all, and wanted a stronger digital presence for both business and private guests. The old platform did not reflect the quality of its rooms. I worked on it during my time at Under (now Sunny at Sea), with Odd Camp (formerly Kollegorna) handling development.
My Role
Scope
Process
We built the whole digital identity: colours, typography, icons, wayfinding for the hotels and photography for advertising. Odd Camp built the website.
Decisions
Two audiences, two paths
Business travellers and leisure guests decide in different ways, so the site has a path for each, and we made presentation films for both.
Outcome
The new site matched StayAt's positioning and worked on mobile, tablet and desktop. In 2018 Forenom bought the whole business.
A brand that works
A brand should work as well as it looks.
I connect identity, guest needs and the build, so the experience holds from the advert to the website to the hotel corridor.