Role
Creative Director
Year
2018
Scope
Overview
StayAt, a leading apartment hotel chain in Sweden, wanted to reach both B2B and B2C customers with a stronger digital presence. The existing platform didn't reflect the quality of their physical spaces. They needed a digital identity as considered as their interiors. I worked on this during my time at Under (now Sunny at Sea), with Odd Camp (formerly Kollegorna) handling development.
My Role
Process
We built a complete digital identity: brand colors, typography, icons, way-finding systems for the hotels and photography for advertising. The responsive website addressed the distinct requirements of each audience segment. Business travelers and leisure guests have different needs and decision-making patterns. We produced presentation videos tailored for both B2B and B2C. The partnership with Odd Camp kept the development process smooth and effective.
Outcome
The new digital presence matched StayAt's positioning and showed the brand at its best. The platform delivers a smooth, tailored experience whether users are on mobile, tablet or desktop. The collaboration between Under and Kollegorna created a strong foundation that StayAt continued to build on as they expanded to new locations.