Eat/travel with trust

Taking the Lead
When I joined Nova Circle in March 2023, the app was in its MVP stage—a functional foundation but far from meeting its potential. I saw an opportunity to elevate the platform, aligning its design and functionality with modern user expectations and creating a product that inspired confidence in its recommendations.

My first step was to establish a clear vision for Nova Circle—delivering Recommendations you trust. To achieve this, I led a comprehensive redesign of the app’s UX/UI, creating an intuitive interface that embodied trust, innovation, and a sense of exploration. In tandem, I spearheaded the development of a distinctive brand identity featuring thoughtfully selected colors, typography, photography, and a consistent tone of voice.

Building the Right Team
To bring Nova Circle to life, I prioritized assembling the right team. By partnering with Abersoft, we built a dedicated development team with expertise in Flutter for the front-end, Node.js for the back-end, AWS for scalability, and seamless API integrations. This collaboration ensured that Nova Circle would not only be visually appealing but also technically robust, delivering a premium experience across platforms.

Strategic Redesign
This was more than a visual upgrade—it was a complete transformation. I worked with the team to rethink user flows, enhance core functionality, and improve overall performance. The redesign balanced modern, user-friendly design with features that empowered travelers to discover places and experiences aligned with their personal tastes. My hands-on leadership ensured that every detail was optimized to meet the highest standards.

Ongoing Optimization
Over the course of a year, I worked closely with both the design and development teams to refine the app. By focusing on rigorous QA processes, feature testing, and user feedback, I ensured that Nova Circle remained not only stable and functional but truly exceptional.

The release of Nova Circle marked a major milestone. The app now lives up to its promise of delivering Recommendations you trust, thanks to its redesigned UX, solid technical foundation, and modern, cohesive branding. Available on Google Play and Apple App Store, Nova Circle empowers users to discover curated experiences, connect with a like-minded community, and explore the world confidently.

Under my leadership, Nova Circle has evolved from a foundational MVP into a dynamic, reliable platform that sets a new standard for travel apps. With a strong foundation in place, Nova Circle is well-positioned for future growth and innovation in the travel tech space.