Overview
Battlefield 3 is a first-person shooter developed by DICE and published by Electronic Arts on 25 October 2011. I designed the HUD for soldiers and vehicles, the menus, the end-of-round screens and the large badge and medal system. Millions of players had to read it in a split second.
My Role
Scope
Process
We started with research into how players behave, what they prefer and what the community said. Then came wireframes and mockups for every HUD element, menu and end-of-round screen.
Decisions
Never block the view
Every concept was judged on clarity: the interface had to support the player without covering the battlefield.
One identity for every medal
The large set of badges and medals had to fit the game's visual identity, so each one reads as part of the same system.
Outcome
The HUD gives players what they need at a glance and stays out of the way, and the menus are quick to move through. Battlefield 3 sold more than 5 million copies in its first week.
Interfaces under pressure
Readable in a split second.
I design interfaces that stay clear when attention is short and every glance counts.