Overview
Envy Studios is a beauty salon in Täby Park, north of Stockholm. It is our family business. Lava Kerber founded it after more than 15 years in the industry, and I have made everything around the craft. The salon opened in 2024. Today five people work there, with 101 services and a rating of 4.9 from more than 800 reviews.
My Role
Scope
Process
I did all of it: the logotype and the palette, the opening flyers, the sign, the gift cards and the website.
Decisions
A page for every treatment
The first site was a single page. The new one gives each of the eleven treatments its own page in Swedish and English, with structured data that tells Google what the salon is, where it is and what each treatment costs.
Prices in one place
Prices and reviews sync from Bokadirekt, the salon's booking system, once a day, so the prices live in one place and the site follows what the salon charges.
Photography held to one recipe
Time and budget were tight, so the photography is AI-generated from real references of the staff and the rooms, held to one camera and one colour recipe.
Stack
Outcome
Two years in, the salon is growing. Envy Nails opens in the fourth quarter of 2026. A new department now means a new page and a new set of prices, in the same identity. The work is small in budget and complete in scope, which is how most businesses need it.
One person, the whole brand
A small business deserves a whole brand too.
I take a brand from the logotype to the page that ranks, when the budget does not stretch to five suppliers.